CounterPoint

Zippo Ignites Brand Recognition on Counter Tops Everywhere

Executives with Zippo wanted to increase sales at retail stores across the nation as well as reignite brand recognition among customers to remind them of the durability and authentic nature of their product. Additionally, Zippo wanted to promote its authorized dealers, so they decided to purchase the new Precision Molded™ DuraTec™ counter mats in a 13” x 19” from their distributor to have placed at Zippo retail stores across the nation.