CounterPoint

Animal Lovers Unite For Four-Legged Friends

A nationwide pet supplement and medication company teamed up with an agency of veterinarian clinics to promote a new brand of cat and dog flea preventative medicine. The two organizations wanted to both promote the product, while also promoting preventative flea management methods with scheduled visits, but weren’t sure how to combine their efforts. They purchased the Super Duty counter mats and placed a yearly calendar at the bottom to promote scheduling appointments while also promoting the flea medication product on the top half of the mat. They opted for the Super Duty because of its durability considering the counters are used for a lot of objects.