CounterPoint

Tools Stay Clean, While Products Get Promoted

A hardware supplier hoping to promote his new product line partnered with a service-call repairman franchise. The supplier purchased each of the repairmen, more than 2,000 men and woman, an Origin'L Fabric^® mat that could be utilized by the repairmen to put their tools on as they worked. Not only did the repairman become a captive audience to the new line of tools each and every day, they were also placing the product out at each customer's home drawing more attention to the product line of tools on the mat as well as having a clean, antimicrobial place to work.