CounterPoint

Energy Companies Promote Green Practices With ReTreads^®

Bulbrite recently partnered with Energy Star and the New York State Energy Research and Development Association (NYSERDA) program to promote energy efficiency products in New York. Bulbrite offered Energy Star-approved compact fluorescents to its distributors throughout the state at deeply discounted prices. With each order, educational pamphlets, as well as the Vynex^® ReTreads^® counter mats (made from recycled materials), were included, promoting the many benefits of energy saving light bulbs. By offering discounted prices, as well as providing educational materials, Bulbrite distributors promoted energy efficiency while passing along the savings to the consumers.