CounterPoint

Ice Cream Chain Promos Flavors

Executives for a national ice cream chain business were informed by the company’s buyers that they were getting new products and needed to build excitement for the new flavors. Executives went through a distributor to purchase the 1/16" Krystex™ Heavy Duty counter mat displaying a full-color, high-gloss image of four of their soon-to-be-added flavors, which would sit on the national chain's countertops as a sleek, eye-catching promotional tool.