CounterPoint

Alcohol Distributor Uses Sleek Counter Mat For Promo Beer

A local alcohol distributor was hoping to market a new test beer. To publicize the new product, the distributor used Krystex™ Barely There™ counter mats on countertops of liquor and grocery stores in a small test market. The counter mats featured the promotional product to pique the interest of patrons who would then try the new product. Because of these effective counter mats, the alcohol distributor was able to advertise a new product in a sleek, eye-catching way as well as take inventory of where sales and distribution of the new product was the highest in order to better create larger or smaller orders for each location.