Brand Awareness of New Alcohol At Bars
WKD supplied bar mats promoting a new alcoholic beverage to be placed on bar countertops in areas where alcohol is distributed and served to patrons. Using the new Antimicrobial Origin'L Fabric® counter mats, allowing liquid to absorb more easily, the counter mat was customized to 8" x 26" to better suit the bar counter. The messaging created brand awareness, which was displayed in a place where people are more likely to order the newly promoted libation.
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