Oakheart Promos Brand Through Counter Mat Game
When Bacardi released its newest flavor of Oakheart rum, it created the Oakheart Challenge to accompany the liquor and encourage bar patrons to play, while also sampling and consuming the one-of-a-kind libation. Printed on latex-free Vynex® DuraTec™ counter mats, the challenge consisted of spots to put the shot glasses and bottles. The mats were a huge success in the company’s marketing efforts.
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